INTJ Group

Music Analytics & Consulting

Decisions that grow artists, labels, and catalogs

INTJ Group builds modern data foundations and run sprints that move the needle — from release analytics and forecasting to royalty automation and fan intelligence.

+38%
Playlist adds
< 24h
Royalty close
+22%
D2C AOV
10x
Experiment velocity
SpotifyApple MusicYouTubeTikTokSoundCloudBandcampChartmetricBigQuery

Services

Flexible sprints and retainers. We embed with your team to ship value fast.

Music Analytics Ops
  • Data pipelines & dashboards
  • Streaming, sales & social attribution
  • Royalty reconciliation & revenue ops
Audience Intelligence
  • Fan segmentation & LTV models
  • Tour/merch demand forecasting
  • Release window optimization
Go‑to‑Market Strategy
  • Artist & label marketing playbooks
  • Content & channel experimentation
  • Paid media & growth analytics
Data Platform & AI
  • Modern stack: dbt, DuckDB, BigQuery
  • ML: forecasting & recommender systems
  • AI copilots for teams & workflows

Case Studies

Selected outcomes from recent sprints.

INDIE LABEL

+38% playlist adds in 6 weeks

We instrumented release analytics and ran lightweight creative tests across short‑form video, leading to a sustained lift in playlist adds and save rates.

Release AnalyticsExperimentationGrowth

ARTIST MGMT

$1.2M incremental in D2C

A unified fan data model unlocked smarter merch drops and geo‑targeted pop‑ups, raising AOV and repeat purchase rate.

Fan DataMerchAttribution

MAJOR PUBLISHER

Royalty ops in hours, not weeks

We replaced spreadsheets with a transparent pipeline and QA layer, reducing cycle time and disputes for long‑tail catalogs.

RoyaltiesAutomationData Ops

We’re operators who love the craft

INTJ Group is a boutique partner for artists, labels, publishers, and rights‑holders. We bring a modern analytics stack and a builder mindset to unlock growth — from first release to global catalog.

  • Outcome‑driven sprints, not endless decks
  • Composable data with reversible decisions
  • Experiments with clear success criteria
  • Docs & enablement for your team
Capabilities snapshot
Data

BigQuery, Postgres, DuckDB, dbt, Airbyte/Fivetran, Python, SQL

Analytics

Mode/Hex, Metabase, Looker, Tableau; forecasting, MMM, uplift

Growth

Paid social/search, conversion tracking, creative testing, CRO

Let’s build your analytics edge

Tell us about your goals and we’ll reply with a tailored plan within 1 business day.

Or email us at hello@intj.group
Contact
hello@intj.group
+1 (555) 555‑1234
Remote • New York / Global